There isn't much that needs saying about this video. Its message and purpose are clear. I just hope that the more people who see it and understand it, the more people who will be willing to change their habits.
The original post was uploaded two years ago and is Midway's last video on vimeo. In the description of this video however, there is a promise of a feature film set to premiere early 2014. Have a look at his other videos - http://vimeo.com/25563376